Nail Artists
From nail technicians to session nail artists. A digital presence that showcases your portfolio, communicates your pricing and converts enquiries into bookings.
nail technician website designbyNadiaBlanco Digital
Most beauty businesses have a presence online. Very few have one that actually works. We assess where yours is losing clients, build the foundation it needs, and strengthen every part of the journey — from the first Google search to the booking confirmation.
The Digital Presence Score™ is our proprietary assessment framework
Our Difference
byNadiaBlanco Digital is a consultancy that measures, improves and manages the complete digital presence of beauty businesses. We start by assessing where your presence stands today — using our proprietary Digital Presence Score™ — then build the foundation it needs and strengthen every touchpoint along your client journey.
The website is one part of that. The booking experience, Google visibility, brand consistency and conversion strategy are the rest.
Professional, credible and discoverable — a digital home that reflects the quality of your work
We transform how clients experience your booking platform — from the moment they find you to the moment they confirm
A complete digital brand architecture — multiple touchpoints, all working together, all unmistakably yours
Why Choose Us
Most digital agencies have never held a nail file, a spray gun or a set of lash tweezers. They apply generic templates and hand you an online presence that looks like every other beauty business on your street.
byNadiaBlanco Digital is led by Nadia Blanco — a working session nail artist whose professional portfolio showcases work published by Valentino, alongside credits with British Vogue, Vivienne Westwood, Harrods and Net-A-Porter and experience across all four Fashion Week cities — New York, London, Milan and Paris. She is also a beauty educator, certified instructor and digital creator who has built her own ecosystem of online products and tools from scratch.
That means your Digital Presence Package™ is built by someone who has sat at the same nail desk, chased the same enquiries, and understands precisely what your clients need to see before they book.
The Problem
A beautiful Instagram feed is not an online business presence. And a generic website that nobody can find is not an asset — it is a liability.
01
Your online presence looks identical to every other beauty business. Nothing communicates why a client should choose you over anyone else.
02
If Google cannot find you, neither can your next client. Most beauty businesses are completely invisible to the people actively searching for them.
03
Over 80% of beauty clients browse on mobile. An online presence that is not built mobile-first is losing bookings every single day.
04
Visitors arrive, get confused and leave. Without a client attraction system built around conversion, enquiries never happen.
05
Your online presence does not reflect the quality of your work. Low trust leads directly to low bookings, regardless of how talented you are.
06
A slow, unsecured online presence kills conversions and damages your Google ranking. Technical performance is not optional — it is foundational.
The Solution
Every Digital Presence Package™ is a complete online business asset — not just a website. Each one is custom built to attract the right clients, communicate your value and convert visitors into bookings.
Custom designed from scratch around your brand. No templates. No shortcuts. A premium digital experience that reflects the true quality of your work.
Built for the way your clients actually browse — on their phones, on the go, making decisions in seconds.
Conversion-focused layout, clear calls to action and a client journey designed to turn cold visitors into confirmed bookings.
Seamlessly connected to Fresha, Square, GlossGenius, Timely, Acuity, Solo and more. Your clients book directly — no friction, no chasing.
Keyword research, meta data, structured markup, schema, Google indexing and Core Web Vitals — every technical foundation that helps you rank.
Every page is written and structured to rank for the searches your ideal clients are already making. Organic visibility built in from day one.
Full domain connection, Google Analytics and Search Console configured so you always know how your online presence is performing.
Optimised loading speed, SSL security and technical performance — the foundations Google rewards and clients expect from a credible business.
Who We Work With
From nail technicians to session nail artists. A digital presence that showcases your portfolio, communicates your pricing and converts enquiries into bookings.
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brow specialist website UKEditorial galleries, client testimonials and bridal enquiry forms — a complete online presence for makeup artists attracting premium bookings.
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beauty academy website UKSelected Work
Signature Presence™ — Live Demo
The Signature Presence™ in action. A luxury booking experience built around an existing Solo booking platform — demonstrating how editorial design, SEO and brand storytelling transform how clients experience a beauty business online.
View Live Demo →Session Nail Artist — Professional Portfolio
The professional portfolio of session nail artist Nadia Blanco, showcasing work published by Valentino, alongside credits with British Vogue, Vivienne Westwood, Harrods and Net-A-Porter and experience across all four Fashion Week cities.
View Portfolio →Career Ecosystem — Education & Digital Products
A premium education ecosystem helping beauty professionals elevate their careers through specialist training, digital tools, AI resources and industry frameworks. Home to Session Nail Artist™, Career Operating System™ and professional development programmes.
View Ecosystem →Signature Bio™ — Live Example
A single-page link-in-bio built in the byNadiaBlanco brand — showcasing all six business verticals in one elegant, mobile-first page. This is what a Signature Bio™ looks like in practice.
View Signature Bio™ →Why SEO Is Non-Negotiable
Search Engine Optimisation is how your next client finds you when they type "nail technician near me" or "spray tan artist London" into Google. Without it, your online presence is invisible to the people actively searching for exactly what you offer.
Every Digital Presence Package™ is SEO-optimised from the ground up. Keyword research, technical SEO, on-page optimisation, local search strategy and Google indexing are all included as standard — not as an afterthought, and not as an upsell.
93%
of online experiences begin with a search engine
75%
of users never scroll past the first page of Google
88%
of consumers trust online businesses as much as personal recommendations
How It Works
Every service we offer is designed to build on the last. You can begin anywhere — but most clients start with an assessment.
A conversation about your business, your goals and where your digital presence currently stands. No obligation.
Our proprietary audit across six areas of your digital presence. Know exactly where you're losing clients — and receive a prioritised roadmap for improvement.
Four builds, one ecosystem. Signature Bio™ from £197, Essential and Portfolio Presence™ at £497, Signature Presence™ from £997, Atelier Presence™ from £3,497.
Booking System Setup™ £297, SEO Foundations™ £247, Email Marketing Setup™ £197, Google Business Profile Setup™ £147 and Analytics & Insights™ £97 — each one buyable on its own, whenever you need it.
Audit fee fully deductible from any Digital Presence Package™ booked within 30 days.
Our Signature Assessment
Before anyone invests in building or improving their digital presence, they need to know exactly where it stands. The Digital Presence Score™ is how we do that.
We assess your business across six areas, score each one, and deliver a detailed report with priority recommendations and a suggested service roadmap — specific to your business, not a generic checklist.
Your audit fee is fully deductible from any Digital Presence Package™ booked within 30 days. The audit pays for itself.
Get Your Score — £97 →Specialist Services
Each service strengthens one part of your client journey. Every one is listed here so you can see the full picture before you buy, not after — and each says which package it suits. Signature Presence™ and Atelier Presence™ already include several as standard.
From website visitor to confirmed booking.
Your package connects your booking platform to your site. This configures what happens inside it — the menu, the deposits, the reminders — so the journey from first click to confirmation email feels like one polished experience rather than two systems.
Best with Essential Presence™ · Already included in Signature Presence™ and above
Become easier to discover locally.
Your Google Business Profile is often the first thing a potential client sees before your website. We configure it completely — categories, services, photos, reviews strategy and local SEO optimisation.
Best with Essential Presence™ · Already included in Signature Presence™ and above
Help the right clients find you.
Your package sets your site up correctly. This is the layer above it — deciding what you should be ranking for, and doing the work to get you there. Also the right service if your current site was built by someone else.
Best with Essential Presence™ or Portfolio Presence™ · Goes deeper than the SEO built into every package
Stay connected after the first enquiry.
Platform setup, welcome sequence, list strategy and the automations that follow up with leads and retain existing clients — working in the background while you work.
Best with any package · Especially if you teach, sell products or run offers
Understand what’s working.
Your package installs the tracking. This turns it into something you can actually read — conversion and event tracking on the actions that matter, a dashboard built around them, and a walkthrough so you know which numbers to watch.
Best with Essential Presence™ or Portfolio Presence™ · Builds on the analytics included in your package
Book a complimentary 30-minute call. We’ll identify exactly which services are right for your business and in what order.
Book a Call →Digital Presence Score™ is the proprietary assessment framework of byNadiaBlanco Digital™.
The First Step Into Nadia Digital™
One link. Every part of your world. A single, beautifully designed page that holds your booking link, socials, portfolio and offers — built for you, in your brand, ready to live in your bio. No templates. No monthly tool to wrestle with. Just one elegant front door to everything you do.
Your links. Your brand. Your domain.
Linktree, Bio Sites and the rest all share one thing: the page isn’t yours. It sits on their domain, carries their branding, and every visit you send builds their search presence instead of your name. Walk away and none of it comes with you.
Signature Bio™ sits on a domain registered in your name, built entirely in your brand. Search for you and it’s you that comes back — not a platform with your name at the end of the URL.
Every link in one place — bookings, socials, shop, portfolio, contact. Mobile-first, so it looks right where your clients actually tap. Built and deployed for you, with nothing to set up yourself.
£197 · Live within 7 days of receiving your content View a live example → Get Signature Bio™ — £197 →Keep it effortless.
Your page should never go stale or go down. Digital Care™ keeps it live, secure and current, so you never have to think about it — hosting and SSL, link changes as your offers shift, small text edits on request, seasonal refreshes and priority support that puts you at the front of the queue.
£15/month · or £149/year Add Digital Care™ — £15/month → Or £149/year — two months free →Signature Bio™ is the first rung of Nadia Digital™. When you’re ready for a complete website, your bio leads naturally into a full Digital Presence Package™.
View Packages →Investment
Every Digital Presence Package™ is a tailored investment in the future of your beauty business — not a commodity purchase. Signature Bio™, Portfolio Presence™ and Essential Presence™ are fixed prices you can buy today. The two larger packages start from the prices shown. Your package is built around your business, your goals and the transformation you want to achieve.
Essential Presence™
Fixed price. Pay in full, or in instalments with Klarna at checkout.
Professional Online Presence
For beauty professionals ready to look the part online. A polished, credible digital presence that builds trust, improves your visibility on Google and begins attracting consistent enquiries — the professional foundation your business deserves.
What’s included:
Live within 14 days of receiving your content.
What this package transforms:
Portfolio Presence™
Fixed price. Pay in full, or in instalments with Klarna at checkout.
For Session & Freelance Artists
A portfolio site built the way bookers actually read one. Credits, press, selected work and agency contact — structured so an agency can see what you've worked on in seconds, on a domain registered in your name.
What’s included:
Live within 14 days of receiving your images and credits.
What this package transforms:
Signature Presence™
Pay in full, or in 3 monthly instalments of £333.
Premium Client Experience
We don’t replace the booking platform you already rely on. We transform how your clients experience it. A luxury digital presence built around your existing system — so every touchpoint, from discovery to booking, feels intentional, premium and unmistakably yours.
What’s included:
Typical build: 2–4 weeks from your discovery call.
What this package transforms:
Atelier Presence™
Pay in full, or in 3 monthly instalments of £1,166.
Complete Digital Brand Ecosystem
Every Atelier Presence™ project begins with a discovery consultation to define the scope, strategy and digital architecture required for your business. No predefined layouts. No constraints. A complete digital ecosystem designed around how you work and who you serve.
What’s included:
Scope, timeline and final investment confirmed on your discovery call.
What this package transforms:
Signature Bio™, the Digital Presence Score™, Essential Presence™, Portfolio Presence™ and every Specialist Service are fixed prices — what you see is what you pay, with nothing added afterwards. Signature Presence™ and Atelier Presence™ start from the prices shown; scope and final investment are agreed on your discovery call.
FAQ
A Digital Presence Package™ is a complete online business asset — not just a website. It combines luxury bespoke design, SEO optimisation, booking integration, conversion strategy, performance optimisation and ongoing support into one complete system. The distinction matters because a beautiful website alone is no longer enough. You need a complete, connected digital presence that works as a client attraction system.
Most packages are completed within 2–4 weeks from the discovery call. Timelines depend on the complexity of your package and how quickly content is provided. Signature Bio™ is the fastest route if you need something live sooner — live within 7 days of receiving your content.
You will need to provide your photography and key information about your services and pricing. Everything else is handled for you.
We integrate with all major beauty booking platforms including Fresha, Square, GlossGenius, Timely, Acuity Scheduling, Solo and more. If you use a different system, bring it up during your discovery call and we will confirm compatibility.
Every Digital Presence Package™ includes full SEO implementation as standard — keyword research, technical setup, on-page optimisation, meta data and Google indexing. SEO takes time to build organically, but your online presence will be set up correctly and completely from day one.
Premium packages include a 30-day post-launch support period. Ongoing monthly support retainers are also available if you want continued help with updates, performance monitoring and SEO maintenance.
Yes. While the majority of clients are UK-based, byNadiaBlanco Digital works with beauty professionals internationally. All discovery calls are conducted via video call.
The Digital Presence Score™ is our proprietary assessment framework. We evaluate your business across six areas — website experience, mobile experience, booking journey, Google visibility, brand consistency and conversion optimisation — score each one out of 20, and deliver a detailed report with priority recommendations and a suggested service roadmap.
You don’t need one before working with us — you can book a discovery call and move straight to a Digital Presence Package™. But for businesses that want clarity on exactly where their presence is losing clients before committing to a build, it’s the most useful starting point we offer. The audit fee is fully deductible from any package booked within 30 days.
Booking System Setup™ is a done-for-you service that configures your chosen booking platform — service menu, deposit policy, automated reminders, cancellation settings and website integration — so your client journey feels seamless from the first click to the confirmation email.
Every Digital Presence Package™ includes booking system integration as standard. Booking System Setup™ is a specialist service for beauty professionals who already have a website but need their booking experience properly configured, or who want a more thorough platform setup than standard integration provides. It is £297, and you can buy it directly — on its own, or alongside any package.
Our Specialist Services — Booking System Setup™, Google Business Profile Setup™, SEO Foundations™, Email Marketing Setup™ and Analytics & Insights™ — are individual services that strengthen specific parts of your client journey beyond your core website build.
Most clients begin with a Digital Presence Package™ and return for Specialist Services as their business grows. Others use them to address specific gaps identified in their Digital Presence Score™. Each one is priced individually and can be bought directly from the Specialist Services section — on its own, or alongside any package. Every service on the page says which package it suits, and Signature Presence™ and Atelier Presence™ already include several as standard.
Yes — and this is often the right approach for businesses that aren’t yet sure which package or services they need. The Score™ gives you a clear picture of where your presence stands, what the priority areas are, and which services would have the most immediate impact. There is no obligation to proceed with any further work, though the audit fee is deductible from any Digital Presence Package™ booked within 30 days of receiving your report.
Yes. Everything with a fixed price — Signature Bio™, Essential Presence™, Portfolio Presence™, the Digital Presence Score™ and every Specialist Service — can be paid in instalments with Klarna, which appears as an option at checkout. Signature Presence™ and Atelier Presence™ can be paid in three monthly instalments, agreed on your discovery call.
Linktree is genuinely good at what it does, and it is free. The difference is ownership. Your Linktree lives at their address — you are renting the space, and the traffic you send builds their domain rather than yours. Signature Bio™ is the same idea on ground you own, in your brand, with the domain registered in your name.
Signature Bio™ is a single-page, link-in-bio site — built for you, in your brand, holding your booking link, socials, portfolio and offers in one place. It is the entry point into Nadia Digital™ for beauty professionals who are not yet ready for a full website. A Digital Presence Package™ is a complete multi-page online presence with full SEO, booking integration and conversion strategy. Many clients start with Signature Bio™ and grow into a full package as their business develops.
Digital Care™ is an optional monthly or annual add-on for Signature Bio™ that covers hosting, SSL, link changes, small text edits, seasonal refreshes and priority support. It is not required, but we recommend it so your page is always live, secure and current without you needing to think about it.
Get Started
Book a discovery call to discuss your Digital Presence Package™. No obligation — just a conversation about your business and what a complete online presence could do for it.
Book Your Discovery Callor email us at info@bynadiablanco.com
Limited discovery call slots available each week